---
title: Announcing our latest partnership with Sainsbury's & Nectar
description: We are excited to announce our latest British Airways and Avios Partnership with Sainsbury's and Nectar. Find out more about how you can turn your Nectar points into adventures.
---

[News & insights ](https://www.iagloyalty.com/news-insights)

# [Announcing our latest partnership with Sainsbury's & Nectar](https://www.iagloyalty.com/news-insights/announcing-our-latest-partnership-with-sainsburys-nectar)

 Written by [Christopher Player](https://www.iagloyalty.com/news-insights/author/christopher-player) | Jul 19, 2022 1:14:57 PM

IAG Loyalty launches new British Airways and Avios Partnership with Sainsbury's and Nectar.

It means that for the first time ever, customers who collect Nectar points will be able to convert their points balance to Avios through the British Airways Executive Club, which can be put towards flights with British Airways, as well as upgrades, hotel stays, car hire and more. The partnership will turn everyday spending into special travel experiences and help travellers as they think ahead for future trips.

Collect more than points. Collect stories.

[Read the official press release*(PDF)*](https://www.iagloyalty.com/hubfs/Website%20Assets/Downloads/iag-loyalty-sainsburys-and-nectar-partnership-press-release.pdf).

[View full post](https://www.iagloyalty.com/news-insights/announcing-our-latest-partnership-with-sainsburys-nectar)

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