11 November 2026 – As Black Friday approaches, global rewards currency, Avios, is helping shoppers turn their festive spending into future getaways, with a range of new limited-time offers, including up to triple the number of Avios when shopping online with select retailers.
Between now and 21 December, members of The British Airways Club shopping with brands online can collect up to three times the usual amount of Avios with selected retailers, giving their Avios balance an extra boost ahead of their next getaway1.
With a host of high-street brands available, including M&S, Argos, and Currys, shoppers can collect Avios on everything from fashion and technology to festive gifts. Highlights of the Black Friday offer include up to 21 Avios per £1 spent at Very, 18 Avios per £1 at Selfridges, 15 Avios per £1 at lululemon, 10 Avios per £1 at LEGO, and 6 Avios per £1 at M&S.
Before shopping, customers can simply visit the Avios website or app, select 'Collect Avios', and search for their desired brand. By clicking through, customers will be directed to the brand’s official website, where they can order and pay as normal, with Avios then credited for eligible purchases.
As an added bonus, shoppers spending £15 or more when shopping with brands online via Avios can also be in with a chance of winning one million Avios, giving five lucky customers the opportunity to put their winnings towards their next dream getaway2.
Unwrap more rewards with Avios Shop
Those looking to reduce the cost of their festive shopping can also make their Avios go even further, thanks to a new update from Avios Shop. From this month, members of The British Airways Club can now to use Avios to cover up to 95% of the price of products, an increase from the previous limits of 25-75%, in a permanent change to the retail experience.
With this, shoppers can now pay as little as 5% of a product's price in cash, using their Avios to cover the remainder. From the latest Apple technology to travel essentials such as suitcases, sunglasses and accessories, the increased limit gives customers even more flexibility when spending their Avios on hundreds of products across leading brands. Examples range from paying just £4.90 + 17,300 Avios for a Nespresso Coffee Machine to £44.90 + 170,820 Avios for an iPhone 17.
And the rewards don't stop there. Between 18 November and 1 December, customers ordering from Avios Shop's curated range of products can also collect 20 Avios per £1 on eligible items priced at £250 or more, alongside 5 Avios per £1 spent on Apple products over £2503.
Raise a glass to Black Friday savings
Alongside deals across retail, those looking to stock up for the festive season are also in luck, with the Avios-powered online wine delivery service, The Wine Flyer, offering bonus rewards this Black Friday.
Offering members of The British Airways Club the opportunity to both collect and spend Avios when ordering their favourite vintages, The Wine Flyer is giving customers the chance to collect 10,000 bonus Avios when spending £300, or 2,500 bonus Avios when spending £125, between 17 November and 1 December, using the code BLACKFRI at checkout4.
Between 3 and 17 December, customers can also collect 4,000 bonus Avios on selected wine cases using the code 4KBONUS, giving wine lovers another reason to raise a glass this festive season.
Give the gift of travel this festive season
For those looking to treat loved ones to something a little different this festive season, members of The British Airways Club can enjoy 30% off the price of gifting Avios between 23 November and 7 December3. The limited-time offer also applies to purchasing Avios for themselves, giving customers the opportunity to top up their balance for a future getaway at a reduced price.
For more information, and start collecting and spending Avios on the latest Black Friday offers, visit www.avios.com
ENDS
Media Enquiries:
press@iagloyalty.com
Notes to Editors:
1 Terms and conditions apply. Participating retailers only, eligible products and individual offer exclusions may vary. Excluded categories include Travel, Banking & Insurance, and Utilities and Telecoms plus subscription merchants.
2 For T&Cs and exclusions of the prize draw, click here
3 For T&Cs on Avios Shop and purchasing/gifting Avios, click here
4 For T&Cs on The Wine Flyer, click here
About Avios
Avios is the global loyalty currency of British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair and Loganair. It enables millions of members worldwide to collect and redeem rewards across a broad ecosystem of travel, retail and financial services partners. More than 20 million Avios are collected and 16 million are redeemed every hour through partnerships with thousands of leading brands including Nectar, American Express, Uber, PizzaExpress, BPme, and Royal Caribbean. From flights and hotel stays to groceries and daily commutes, Avios allows members to turn their everyday spending into meaningful rewards.
For more information, visit www.avios.com.