News & insights


In this article, we’ll uncover the secrets to tailoring products, services, and marketing messages to meet individual customer preferences and needs, leading to deeper connections and increased...

When it comes to loyalty programmes, we speak extensively about the importance of dealing with feedback and listening to customers. In this article,we’ll explore how we do that practically, and share...

What makes a good loyalty programme? How have shopping habits changed? What are consumers’ priorities right now?

Innovation is a word we hear again and again in the business space. Brands are using new methods – innovations – to become better, to stay relevant, and to provide the best possible service for...

Brands. Social media. Loyalty.Social media has become essential for companies to manage their reputation – as 89% of global consumers say checking online reviews is part of their buying journey....

What’s better than shopping at all your favourite retailers for all the pieces you love most? Being rewarded for it.

Loyalty and partnerships go hand in hand. The right partnerships can elevate your brand as well as engaging current members whilst attracting new ones. We spoke with David Black, our Head of Retail,...

In a world of choice overload, where so many brands are talking to consumers all at once, it can be a tricky task to get attention from customers – and to position yourself as valuable and different....

IAG Loyalty furthers its 12-year partnership with Bicester Village with a new way to collect with Card Linked Offers (CLO), making earning Avios even easier for customers.
Tune into episode 458 of the Let's Talk Loyalty podcast to hear from our Chief Commercial Officer, Rob McDonald and our Chief Customer Officer, Silvia Espinosa de los Monteros.

Customers don’t just want to buy things from a brand – rather, the vast majority say they want to form a relationship. When thinking about the customer experience, it’s important to remember that,...

As consumers are increasingly seeking ‘good times’ with greater intention, here’s how loyalty can drive value for your business whilst making your customers even happier.

Technology is changing, developing, and revolutionising the world at a super-fast pace. Humans are changing too. Here’s how you can use tech toimpactthe loyalty space, with humans at the forefront of...

To foster customer loyalty, encouraging an emotional connection to the brand is the most important place to start. 

IAG Loyalty and Finnair have today announced the loyalty programme of theoneworldairline carrier will adopt Avios as its new loyalty currency in 2024.

Couple on mopeds enjoying their summer holiday
More availability, more choice and easier than ever before – the reward options with Avios are growing in all directions for members. We caught up with our Head of Pricing, Glenn Commerford, to find out what his team is doing to make our programmes as valuable as possible for our members and keep them front of mind.
Loyalty study report cover page
UK-wide study suggests 92% of consumers are turning to loyalty programmes for everyday spending to make their money stretch during the economic downturn. Discover more in our thought leadership report.
New IndusInd Bank payment card
IndusInd Bank has partnered with Qatar Airways and British Airways to introduce a tri-branded credit card. The first of its kind in India, this new credit card will launch within the first half of 2023.
IAGL office
Reward Gateway, a global HR technology and employee engagement company, today announced its partnership with IAG Loyalty to add Avios to its selection of employee reward redemption options.
Man using uber app on mobile phone
IAG Loyalty has today announced it is launching a new partnership with Uber in the UK, enhancing the value of its global currency, Avios, and helping British Airways Executive Club Members get that bit closer to their next rewarding experience.
IAG Loyalty To Launch Online Wine Business
IAG Loyalty has today announced it is launching an online wine delivery business – The Wine Flyer – enhancing the value of its global currency, Avios, and helping loyalty programme members get that bit closer to their next rewarding experience.
IAG Loyalty and Bilt Rewards Partner to Help U.S. Renters Earn Avios
Through the new joint partnership, renters across the U.S. will be able to turn their largest monthly expense into international travel to thousands of destinations with some of Europe’s top airlines.
Tune in to this exclusive episode of Let's Talk Loyalty to hear from our Chief Product Officer, Stephen Scott, on some of the new and big ideas in loyalty right now.
Qatar Airways has today announced that it will be adopting Avios as the reward currency for all members worldwide from late March 2022.
IAG Loyalty, the owner of Avios, today announces the launch of two new credit cards in partnership with Barclaycard, one of the UK's largest credit card providers.
Adam Daniels, CEO, IAG Loyalty shares some thoughts regarding loyalty, how IAG Loyalty has responded over these last difficult months and looks to the future, sharing a glimpse into what IAG Loyalty is working on.
We've launched an exciting new banking proposition for our UK Executive Club members who can now earn Avios through their Barclays Premier Account.
We are excited to announce our latest British Airways and Avios Partnership with Sainsbury's and Nectar. Find out more about how you can turn your Nectar points into adventures.

The Spectator Magazine is now an official Avios collection partner.

You can now keep on top of British Politics, culture and current affairs with the world’s oldest and now Europe’s fasting growing...

We are delighted to announce our latest Iberia Plus partnership with Banco Santander in Spain. Read on to find out more about how we are continuing to grow our Avios earn opportunities for all our airline loyalty programmes in the UK, Spain and Ireland.