News & insights

As consumers are increasingly seeking ‘good times’ with greater intention, here’s how loyalty can drive value for your business whilst making your customers even happier.

Technology is changing, developing, and revolutionising the world at a super-fast pace. Humans are changing too. Here’s how you can use tech toimpactthe loyalty space, with humans at the forefront of...

To foster customer loyalty, encouraging an emotional connection to the brand is the most important place to start. 

IAG Loyalty and Finnair have today announced the loyalty programme of theoneworldairline carrier will adopt Avios as its new loyalty currency in 2024.

More availability, more choice and easier than ever before – the reward options with Avios are growing in all directions for members. We caught up with our Head of Pricing, Glenn Commerford, to find out what his team is doing to make our programmes as valuable as possible for our members and keep them front of mind.

UK-wide study suggests 92% of consumers are turning to loyalty programmes for everyday spending to make their money stretch during the economic downturn. Discover more in our thought leadership report.

IndusInd Bank has partnered with Qatar Airways and British Airways to introduce a tri-branded credit card. The first of its kind in India, this new credit card will launch within the first half of 2023.

Reward Gateway, a global HR technology and employee engagement company, today announced its partnership with IAG Loyalty to add Avios to its selection of employee reward redemption options.

IAG Loyalty has today announced it is launching a new partnership with Uber in the UK, enhancing the value of its global currency, Avios, and helping British Airways Executive Club Members get that bit closer to their next rewarding experience.

IAG Loyalty has today announced it is launching an online wine delivery business – The Wine Flyer – enhancing the value of its global currency, Avios, and helping loyalty programme members get that bit closer to their next rewarding experience.

Through the new joint partnership, renters across the U.S. will be able to turn their largest monthly expense into international travel to thousands of destinations with some of Europe’s top airlines.

Tune in to this exclusive episode of Let's Talk Loyalty to hear from our Chief Product Officer, Stephen Scott, on some of the new and big ideas in loyalty right now.

Qatar Airways has today announced that it will be adopting Avios as the reward currency for all members worldwide from late March 2022.

IAG Loyalty, the owner of Avios, today announces the launch of two new credit cards in partnership with Barclaycard, one of the UK's largest credit card providers.

Adam Daniels, CEO, IAG Loyalty shares some thoughts regarding loyalty, how IAG Loyalty has responded over these last difficult months and looks to the future, sharing a glimpse into what IAG Loyalty is working on.

We've launched an exciting new banking proposition for our UK Executive Club members who can now earn Avios through their Barclays Premier Account.

We are excited to announce our latest British Airways and Avios Partnership with Sainsbury's and Nectar. Find out more about how you can turn your Nectar points into adventures.

The Spectator Magazine is now an official Avios collection partner.

You can now keep on top of British Politics, culture and current affairs with the world’s oldest and now Europe’s fasting growing...

We are delighted to announce our latest Iberia Plus partnership with Banco Santander in Spain. Read on to find out more about how we are continuing to grow our Avios earn opportunities for all our airline loyalty programmes in the UK, Spain and Ireland.