What is the Avios currency?

40,000,000 +

collectors worldwide

The Avios currency is for the savvy, the curious, the adventurous. On your next adventure, take Avios with you every step of the way – from flights to hotels, to car hire and more. For the past 10 years, millions of collectors have explored the world with Avios.

Isn’t it time you did too?



it works



There are many ways to collect Avios. Booking flights, hotel stays and car hire are great ways to top up your balance, as well as shopping through our airline partners’ eStores with selected retailers such as John Lewis & Partners, Marks & Spencer and Apple. 


Once earned, your Avios can be redeemed on flights, hotels, car hire or even your next case of wine. With upgrades and flight rewards starting at just a few hundred Avios, it won’t take long to start enjoying your rewards.


Our story

so far

black-Product marketing

Avios for merchants

Reach new customers, increase your average order value and more with our exclusive affiliate solutions.


Become a partner

Put Avios at the heart of your brand and capture the potential of highly engaged and affluent collectors.

Powering loyalty for

125+ partners, including…