About us

40 million+





IAG Loyalty colleagues

Since the launch of Avios in 2011, when British Airways and Iberia merged and International Airlines Group (IAG) was born, we have evolved from a leader in travel rewards to a leader in loyalty.

Over our 30-year history, we’ve created millions of memories for members around the world, harnessing their loyalty and love for travel with hotel and flight rewards and unforgettable experiences.

Today, IAG Loyalty is continuing that growth on a global stage, with more than 40 million members and partnerships with the biggest names in travel, retail, hospitality, finance and more. Our people are driven by data and digital technology, and we’re proud to create the world’s most rewarding experiences.

30+ years


Our position

in IAG

Position in IAG

We’re on a journey

of digital transformation