About us
40 million+
collectors
125+
partners
500+
IAG Loyalty colleagues
Since the launch of Avios in 2011, when British Airways and Iberia merged and International Airlines Group (IAG) was born, we have evolved from a leader in travel rewards to a leader in loyalty.
Over our 30-year history, we’ve created millions of memories for members around the world, harnessing their loyalty and love for travel with hotel and flight rewards and unforgettable experiences.
Today, IAG Loyalty is continuing that growth on a global stage, with more than 40 million members and partnerships with the biggest names in travel, retail, hospitality, finance and more. Our people are driven by data and digital technology, and we’re proud to create the world’s most rewarding experiences.
30+ years
experience
1988
Air Miles launches, the UK’s first travel loyalty programme
1991
Iberia Plus launches
1994
British Airways acquires Air Miles
1998
Birchwood opens – our customer contact centre focused entirely on redemption flights
2000
BA Miles launches, replacing Air Miles
2001
British Airways American Express credit card launches
2005
British Airways American Express corporate card launches
2008
American Express Membership Rewards points to Avios conversion launches
2009
The Mileage Company launches
2011
The Mileage company rebrands to Avios Group Ltd
2011
The Avios currency launches, bringing all programmes into one currency
2016
AerClub launches and adopts the Avios currency
2017
Vueling Punto becomes Vueling Club and adopts Avios
2018
British Airways Executive Club Rewards app launches
2019
British Airways American Express Accelerating Business Card launches
2020
Avios Group Ltd rebrands to IAG Loyalty
2020
‘Whole of bank’ partnership with Santander launches in Spain
2020
Get Active With Avios and KidCon are run for the first time
2021
AerClub and Vueling Club Rewards app launches
2021
IAG Loyalty opens its Head Office in the heart of London Victoria
2021
New partnerships announced with Nectar, BP and Barclays
2021
Avios celebrates its 10th anniversary
2022
Qatar Airways Privilege Club adopts Avios as its new rewards currency
2022
New partnerships announced with Barclaycard, Bilt Rewards, Uber and Reward Gateway
2022
IAG Loyalty announces IAGL Retail and launches The Wine Flyer - an online wine delivery business and its first retail venture
2023
IndusInd Bank, British Airways Executive Club & Qatar Airways Privilege Club partner to introduce a multi-branded credit card
We’re on a journey
of digital transformation
Our position
in IAG
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