IAG Loyalty colleagues
Since the launch of Avios in 2011, when British Airways and Iberia merged and International Airlines Group (IAG) was born, we have evolved from a leader in travel rewards to a leader in loyalty.
Over our 30-year history, we’ve created millions of memories for members around the world, harnessing their loyalty and love for travel with hotel and flight rewards and unforgettable experiences.
Today, IAG Loyalty is continuing that growth on a global stage, with more than 35 million members and partnerships with the biggest names in travel, retail, hospitality, finance and more. Our people are driven by data and digital technology, and we’re proud to create the world’s most rewarding experiences.
Air Miles launches, the UK’s first travel loyalty programme
Iberia Plus launches
British Airways acquires Air Miles
Birchwood opens – our customer contact centre focused entirely on redemption flights
BA Miles launches, replacing Air Miles
British Airways American Express credit card launches
British Airways American Express corporate card launches
American Express Membership Rewards points to Avios conversion launches
The Mileage Company launches
The Mileage company rebrands to Avios Group Ltd
The Avios currency launches, bringing all programmes into one currency
AerClub launches and adopts the Avios currency
Vueling Punto becomes Vueling Club and adopts Avios
British Airways Executive Club Rewards app launches
British Airways American Express Accelerating Business Card launches
Avios Group Ltd rebrands to IAG Loyalty
‘Whole of bank’ partnership with Santander launches in Spain
Get Active With Avios and KidCon are run for the first time
AerClub and Vueling Club Rewards app launches
IAG Loyalty opens its Head Office in the heart of London Victoria
New partnerships announced with Nectar, BP and Barclays
Avios celebrates its 10th anniversary
Qatar Airways Privilege Club adopts Avios as its new rewards currency
The leadership team, pictured left to right: Stephen Scott - Chief Product Officer, Silvia Espinosa de los Monteros - Chief Strategy Officer, Helen Miller - Chief People Officer, Rob McDonald - Chief Commercial Officer, Kinnari Ladha - Chief Data Officer, Darryl Cartmell - Chief Financial Officer, Adam Daniels - Chief Executive Officer.