Double down on loyalty

Reward the world


We are loyalty pioneers.

It’s in our DNA.


We exist to build great customer and employee experiences, connecting with people through true one-to-one marketing at all stages of their journeys. From tech to currencies to know-how, we understand what it takes to make brands stick, no matter how local or global. 

We’ve been doing it for 30 years.

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You might know

us from Avios


The currency that can be collected with everyday spending and redeemed on travel.

Media

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Stephen Scott, IAG Loyalty's CPO, talks on the Let's Talk Loyalty podcast
May 26, 2022 8:8 AM
Tune in to this exclusive episode of Let's Talk Loyalty to hear from our Chief Product Officer, Stephen Scott, on some of the new and big ideas in loyalty right now.
IAG Loyalty expands its financial partnerships and announces new Barclaycard Avios and Barclaycard Avios Plus credit cards.
28 February 2022, 09:00
IAG Loyalty, the owner of Avios, today announces the launch of two new credit cards in partnership with Barclaycard, one of the UK's largest credit card providers.
Qatar Airways Privilege Club Adopts Avios As Its New Rewards Currency Starting Late March
22 February 2022, 09:30
Qatar Airways has today announced that it will be adopting Avios as the reward currency for all members worldwide from late March 2022.
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Hear the latest news from IAG Loyalty

Your loyalty

journey starts here


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Smart solutions


Simply and seamlessly drive customer loyalty with purpose-built solutions

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Speak to an expert


Unlock your true value and enhance your loyalty offering

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Engage your employees


Motivate and incentivise your workforce with employee rewards

You're in

good company


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