We are loyalty pioneers.
It’s in our DNA.
We exist to build great customer and employee experiences, connecting with people through true one-to-one marketing at all stages of their journeys. From tech to currencies to know-how, we understand what it takes to make brands stick, no matter how local or global.
We’ve been doing it for 30 years.

You might know
us from Avios
The currency that can be collected with everyday spending and redeemed on travel.
Partnering with IAG Loyalty allows us to provide another exciting way to reward our Nectar customers. Launching during the uncertainty of the pandemic, we are delighted to be offering customers the flexibility to turn their points into some incredible future travel experiences via Avios. This collaboration is key to making sure our members can make the most out of their everyday spending and ensuring we lead the market in our category.
Through our global strategic partnership with IAG Loyalty covering British Airways Executive Club, Iberia Plus and AerClub programme, we are able to strengthen our customer loyalty strategy in a competitive marketplace. By offering Avis and Budget added value benefits and the ability to earn and redeem Avios with us, we provide a best-in-class partnership proposition for our joint customers.
Media
centre
.png?width=442&name=Stephen%20Scott%2c%20CPO%2c%20IAG%20Loyalty%20(1).png)




Your loyalty
journey starts here
Smart solutions
Simply and seamlessly drive customer loyalty with purpose-built solutions
Engage your employees
Motivate and incentivise your workforce with employee rewards
You're in
good company
.svg.png?width=185&height=185&name=1200px-American_Express_logo_(2018).svg.png)














