Double down on loyalty

Reward the world


We are loyalty pioneers.

It’s in our DNA.


We exist to build great customer and employee experiences, connecting with people through true one-to-one marketing at all stages of their journeys. From tech to currencies to know-how, we understand what it takes to make brands stick, no matter how local or global. 

We’ve been doing it for 30 years.

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You might know

us from Avios


The currency that can be collected with everyday spending and redeemed on travel.

Media

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Man using uber app on mobile phone
November 7, 2022 9:9 AM
IAG Loyalty has today announced it is launching a new partnership with Uber in the UK, enhancing the value of its global currency, Avios, and helping British Airways Executive Club Members get that bit closer to their next rewarding experience.
IAG Loyalty To Launch Online Wine Business
September 26, 2022 7:7 AM
IAG Loyalty has today announced it is launching an online wine delivery business – The Wine Flyer – enhancing the value of its global currency, Avios, and helping loyalty programme members get that bit closer to their next rewarding experience.
IAG Loyalty and Bilt Rewards Partner to Help U.S. Renters Earn Avios
August 25, 2022 11:11 AM
Through the new joint partnership, renters across the U.S. will be able to turn their largest monthly expense into international travel to thousands of destinations with some of Europe’s top airlines.
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Hear the latest news from IAG Loyalty

Your loyalty

journey starts here


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Smart solutions


Simply and seamlessly drive customer loyalty with purpose-built solutions

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Speak to an expert


Unlock your true value and enhance your loyalty offering

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Engage your employees


Motivate and incentivise your workforce with employee rewards

You're in

good company


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