British Airways and American Express launch 25th anniversary with exclusive 25% Avios boost

British Airways and American Express have today launched celebrations to mark 25 years of the British Airways American Express^® Cards. 

25 February 2026 - To kick off the anniversary year, eligible British Airways American Express^® Cardmembers can collect 25% more Avios on qualifying spend until 8 April 2026. The limited-time offer is available to the first 200,000 British Airways American Express^® Premium Plus and British Airways American Express^® Credit Cardmembers on each Card who enrol by saving the offer to their Card Account. They must meet the qualifying spend to receive the additional Avios. 

As British Airways and American Express celebrate 25 years of partnership, Cardmembers can look forward to more news on anniversary offers and exclusive prizes throughout the year, where millions of bonus Avios will be awarded to Cardmembers.

Caroline Bouvet, Vice President, UK Products at American Express, said: “For 25 years our partnership with British Airways has helped Cardmembers turn everyday spending into memorable travel experiences. As we kick off this milestone anniversary year, we’re rewarding our Cardmembers with more opportunities to collect Avios to get them closer to their next trip. The offer is just the start of a special year of celebration with more exclusive rewards to come for British Airways American Express Cardmembers.”

Colm Lacy, Chief Commercial Officer, British Airways, said: “For a quarter of a century, our partnership with American Express has helped our customers get even more out of every journey. This anniversary is an opportunity to celebrate our loyal customers, and throughout the year we’ll be introducing even more ways for them to unlock added value, more rewards and memorable travel experiences when they fly with us.”   

Rob McDonald, Chief Commercial Officer at IAG Loyalty, said: “Celebrating 25 years of partnership with American Express is a proud milestone for us. Over the past quarter of a century, we have worked together to help bring the world closer to our customers with the power of loyalty. This exclusive Avios bonus offer is a fitting way to kick off our anniversary celebrations, and we know this will be valued by our customers."

British Airways American Express^® Premium Plus Cardmember offer¹

British Airways American Express^® Premium Plus Cardmembers who enrol in the offer and spend £4,000 by 8 April 2026 will collect an additional 1,500 bonus Avios - a 25% bonus on the Avios they’d usually collect^*. Terms Apply.      

Cardmembers can collect 1.5 Avios for every £1 spent on everyday purchases, and 3 Avios on purchases made with British Airways or British Airways Holidays, with the Avios collected then able to be redeemed against flights, hotels, car hire and more. 

When Cardmembers spend £15,000 in a Cardmembership year they also receive a Companion Voucher. This allows them to take a friend or family member on the same flight – including World Traveller Plus (Premium Economy), Club (Business) and First – for no additional Avios. If travelling solo, they will receive a 50% discount on the Avios price for their Reward flight. Cardmembers will also have access to additional Reward Flight seats in Club World when booking with a Companion Voucher. 

From April 2026, British Airways American Express^® Premium Plus Cardmembers will have another opportunity to earn tier points on their everyday spend, helping them to unlock more British Airways Club benefits.

The British Airways American Express^® Premium Plus Card has an annual fee, and a representative APR of 135.7% variable. Terms and conditions apply.
    
British Airways American Express^® Credit Cardmember offer²

British Airways American Express^® Credit Cardmembers who enrol in the offer and spend £2,000 by 8 April 2026 will collect an additional 500 bonus Avios – a 25% bonus on the Avios they’d usually collect. Terms apply.

Cardmembers can collect 1 Avios for every £1 spent on purchases, with no annual fee. When Cardmembers spend £15,000 in a Cardmembership year they will also receive a Companion Voucher. This allows them to take a friend or family member on the same flight in Euro Traveller or World Traveller (Economy), or if travelling solo, they will receive a 50% discount on the Avios price for their Reward Flight.

The British Airways American Express^® Credit Card has a representative APR of 29.1% variable. Terms and conditions apply.

The limited-time offer is available to the first 200,000 Cardmembers on each Card who enrol, by saving the offer to their Card Account and meeting the qualifying spend.

Eligible new Cardmembers can receive a welcome bonus when they apply and are approved for British Airways American Express Cards. Eligible new British Airways American Express^® Premium Plus Cardmembers can collect 30,000 bonus Avios when they spend £6,000 in their first three months, and eligible new British Airways American Express^® Credit Cardmembers can collect 5,000 bonus Avios when they spend £2,000 in their first three months. New Cardmembers can apply via the American Express website.

ENDS

Notes to Editors

¹ British Airways American Express® Premium Plus Card
Representative APR 135.7% (variable). Purchase Rate 29.1% (variable). Assumed Credit Limit £1,200. An annual fee of £300 applies. Terms and conditions apply. 18+. Subject to approval. This new Cardmember offer is only available if you have not held a personal British Airways American Express^® Card within the previous 24 months. If you currently have or have held a personal British Airways American Express Card^® within the previous 24 months, you will be entitled to all other Card benefits, excluding the welcome offer.

This offer is only available to the first 200,000 Cardmembers to add the Offer to their Card Account. By saving the Offer to their Card, Cardmembers agree to the Offer terms. Cardmembers can only enrol once per Card. The Offer excludes enhanced earn rates, such as the 3 Avios per £1 spend on purchases made with British Airways and British Airways Holidays. The Offer only applies to purchases on the Card to which the Offer is saved (including where the Card has been added to a mobile wallet). Spend must be billed to the Cardmember’s Account by 8 April 2026 to be eligible for this offer. If a merchant does not charge the Card during this period Cardmembers may not be eligible for this Offer. Avios should appear on the Cardholder’s Account statement within 30 days from the date they made an eligible transaction, but in some instances could take longer. Terms and conditions apply. 

² British Airways American Express® Credit Card
Representative APR 29.1% (variable). Purchase rate 29.1% (variable). Assumed Credit Limit £1,200. No annual fee applies. Terms and conditions apply. 18+. Subject to approval. This new Cardmember offer is only available if you have not held a personal American Express^® Card within the previous 24 months. If you currently have or have held a personal American Express Card within the previous 24 months, you will be entitled to all other Card benefits, excluding the welcome offer.

This offer is only available to the first 200,000 Cardmembers to add the Offer to their Card Account. By saving the Offer to their Card, Cardmembers agree to the Offer terms. Cardmembers can only enrol once per Card. The Offer only applies to purchases on the Card to which the Offer is saved (including where the Card has been added to a mobile wallet). Spend must be billed to the Cardmember’s Account by 8 April 2026 to be eligible for this offer. If a merchant does not charge the Card during this period Cardmembers may not be eligible for this Offer. Avios should appear on the Cardholder’s Account statement within 30 days from the date they made an eligible transaction, but in some instances could take longer. Terms and conditions apply.  

^*On the British Airways American Express^® Premium Plus card, the £4,000 minimum spend can be made up of both everyday purchases and spending with British Airways/British Airways Holidays. However, the 25% bonus (1,500 Avios) is only calculated on the base earn rate of 1.5 Avios per £1, irrespective of where purchases are made.
 

Contacts 
Anna Bridle, American Express:  
Anna.Bridle@aexp.com  
 
Four Agency Worldwide on behalf of American Express: 
Beth Hardwick
+44 (0)7710 529 953
Amex@four.agency   

IAG Loyalty Press Office:
press@iagloyalty.com 
 
About American Express
American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success.  
  
Founded in 1850 and headquartered in New York, American Express’ brand is built on trust, security, and service, and a rich history of delivering innovation and Membership value for our customers. With over a hundred million merchant locations across our global network, we seek to provide the world’s best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations. 
 
For more information about American Express, visit americanexpress.com, americanexpress.com/en-us/newsroom/, and ir.americanexpress.com. 

About IAG Loyalty
IAG Loyalty is a pioneer in the loyalty industry with over 30 years of experience. It's home to British Airways Holidays and Avios - the loyalty currency of British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair and Loganair. With a vision to create the world's most rewarding experiences, IAG Loyalty enables more than 69 million members worldwide to collect and redeem Avios through a diverse range of partners spanning retail, travel and financial services. Its parent company, International Airlines Group (IAG), is one of the world’s largest airline groups with 600+ aircraft carrying more than 122 million customers to 260 destinations across 91 countries each year. For more information, visit www.iagloyalty.com.