The customer loyalty platform

Your loyalty platform is the heart of your programme. It’s the engine that drives it and it needs to be robust, optimised for performance and ready to scale – so you can get on and focus on creating world-class experiences for your members.

As used by


Aer_Lingus-Logo.wine
British_Airways-Logo.wine
Iberia-Logo
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Manage

your members


Wherever they are in the loyalty lifecycle.

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cloud
cloud

A cloud-hosted

Platform-as-a-Service


Engineered for seamless integration and minimal disruption. 

blue-Strategy

Reach

your members


With right-time, right-channel communications.

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blue-Global

35m+

Members on our platform globally


blue-single source for loyalty data

£40bn

Spent collecting points on our platform each year


blue-Drink

2,000+

Points are redeemed on our platform every second


Discover the power

of loyalty


Identity

Identity


Members can create their profile, access their membership details, add information and update personal details.

Tick
Authenticate
Profile recovery
Profile recovery
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Single sign-on
Self serve copy
Anomaly detection
Multi factor authentication
Multi-factor authentication
blue-ID

Membership

Membership


Members can sign up for a loyalty account with an easy registration process to manage their profile, preferences and their benefits. Seamless integration options are also available for you and your partners.

Enrolment
Enrolment
Retrieve and update
Retrieve and update
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Invitations
claims
Claims
Household accounts
Household accounts
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Loyalty insight

Loyalty insight


Stream real-time data from our platform to see who your most loyal members are and how they use their membership.

Member
Customer market survey
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Growth summary report
Multi collection dashboard
Multi-collection dashboard
Redemption summary report
Redemption summary report
blue-Search

Points

Points


Credit and debit points to member accounts and create compelling promotional offers.

Credit
Credit
Debit
Debit
reverse transactions
Reverse Transactions
Reward pricing
Vouchers
Offers
Campaigns
blue-single source for loyalty data

Reward pricing

Reward pricing


Optimise loyalty currency pricing to drive customer engagement with partner products. Use rich data in real-time to ensure prices are relevant and optimal to drive conversions. Create redemption price products for specific partners, or customer behaviours.

Offers
Offers
Closed user group
Closed user groups
single source for loyalty data
Balance-based pricing
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black-HInts

Smart solutions


Simply and seamlessly drive customer loyalty with purpose-built solutions.

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Loyalty services


Gear your programme for success with the help of our seasoned experts.