Navigating the Next Phase of Loyalty - Save the date.

Wednesday 16th October 2024

3:00 -7:30 PM

Battersea Power Station, London

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Let us know you’re attending by completing the form and saving the date.

 

Join us as we navigate the next phase of loyalty in an exclusive thought-leadership event, in partnership with leading travel publisher and events producer Skift.

Despite significant change in recent years, the loyalty industry still faces a large opportunity to continue to redefine what loyalty really means. 

So, what does this next phase of loyalty look like? Is currency consolidation the answer to ensuring everyday value?

Join us on Wednesday 16th October 2024 at the historic Battersea Power Station in Central London, from 3:30PM – 7:30PM for an afternoon of discussion, networking, canapes and drinks, sponsored by The Wine Flyer, in our invite-only event, as we navigate the shifting landscape of loyalty programmes and explore the principles of consolidated reward currency.

You’ll be joined by key C-suite figures from market-leading brands from across the loyalty landscape. 

The agenda for the evening will be as follows: 

3:00 - 4:00 PM                  CHECK-IN  

4:00 - 4:10 PM                  Opening Remarks  

Speakers: Adam Daniels, CEO, IAG Loyalty & a Skift Rep  

4:10 - 4:20 PM                  Skift x IAG Loyalty Research Presentation 

Skift will present our latest piece of research and content, asking consumers and businesses their views on consolidated currency and its value. 

4:20 - 4:50 PM                  Discussion panel #1: Can Currency Consolidation Combat Consumer Overwhelm? 

In this discussion, we'll examine the efficiency of managing proprietary loyalty currencies versus adopting external ones and the potential for enhanced customer success through currency consolidation. We’ll also explore the opportunities airlines and hotels alike have around offering a ‘clearer path’ through the growing noise in this overcrowded space. 

  • Moderator: Evert de Boer, On Point Loyalty   
  • IAGL Panelist: Veronica Vicars, Chief Growth Officer, IAGL 
  • Panelist Two: Rogier Van Enk, SVP, Customer Engagement, Finnair 
  • Panelist Three: Gilbert Ott, Director - Partnerships, point.me

4:50 - 5:20 PM                  Discussion panel #2: Utilising Loyalty to Unlock New Levels of Customer Engagement 

For the second session, we’ll pivot our focus to the retail and e-commerce sectors to discuss changing consumer behaviours and expectations when it comes to the loyalty programs they engage with. Our panel will discuss how consumer trends are highlighting a shift away from traditional, binary loyalty programmes in favour of a more relational currency structure that is centered on a cross-brand experience that provides more value to members across the board. 

  • Moderator: Skift editor 
  • IAGL Panelist: Jack Smith, CEO, The Wine Flyer 
  • Panelist Two: Mark Given, CMO, Sainsbury’s 
  • Panelist Three: Anna Sawbridge, Director of Travel, Google

5:20 - 7:30PM                   NETWORKING RECEPTION 

 

Let us know if you’re attending by completing the form above. We hope to see you there.

 

In partnership with

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