- The new deal with IAG Loyalty, the brand behind global reward currency Avios, redefines loyalty across the UK lettings, sales and property management landscape
- Collect up to 30,000 Avios by letting, selling or instructing Foxtons to manage a property
17 December 2025 – Foxtons, London’s number one estate agency brand, and IAG Loyalty, the brand behind the global reward currency Avios, have unveiled a new strategic partnership that will give new and existing customers the opportunity to turn their property transactions into exciting rewards and future travel.
The new partnership makes Foxtons the only UK estate agent through which customers can collect Avios, as the UK’s largest lettings and London’s leading estate agency brand continues to innovate its loyalty proposition for landlords and sellers.
From 15 December 2025, customers using Foxtons to let or sell their home can collect up to 30,000 Avios*, while existing Foxtons landlords who add Foxtons Property Management services can collect 20,000 Avios**, making it even easier for London’s landlords and homeowners to unlock the world with Avios.
Available to members of The British Airways Club, landlords and sellers must link their My Foxtons account with their British Airways Club account via www.foxtons.co.uk/account/rewards prior to instructing Foxtons. Those yet to become a member of the Avios programme can sign-up for free today.
For Foxtons, the partnership supports a strategic focus on attracting and retaining landlords, encouraging greater take-up of the Group’s property management services and driving market share growth in the London sales market – core pillars of the Group’s growth strategy.
With moving house considered to be one of life’s more stressful experiences, this will give homeowners the opportunity to upgrade home keys for jet-skis, with the Avios collected able to power flights, hotel stays, and unforgettable experiences. Thanks to one-way British Airways Reward Flights starting at 10,000 Avios + £1, this means Foxtons customers could collect enough Avios for return flights to destinations including Paris, Geneva and Nice***.
Recent research commissioned by Foxtons, involving more than 1,300 landlords across London and the surrounding areas, shows that incentives could play a role in how landlords choose and stay with their letting agent. The findings reveal that most landlords review their agency relationship every two to three years, and over 80% say a reward scheme is one of the factors that would influence their decision to consider switching.
The study also found that ongoing rewards – particularly flexible, high-value schemes such as Avios – are strongly associated with a positive brand experience and help reinforce loyalty over time. By introducing this partnership, Foxtons is responding directly to what landlords say they value: great service, supported by rewards that feel genuinely useful and rewarding.
Guy Gittins, CEO at Foxtons, commented: "This partnership is another way we’re adding value for our customers and strengthening what makes Foxtons unique. It supports our focus on attracting and retaining landlords, growing our share of the London market, and supporting more customers with our property management services. As the only UK estate agent where people can earn Avios, we’re giving customers an additional benefit when they choose to let or sell in London."
Rob McDonald, Chief Commercial Officer at IAG Loyalty, commented: “We are pleased to expand our loyalty offering through this partnership with London’s leading estate agency, Foxtons. Landlords who choose Foxtons’ property management services can now be rewarded with Avios, providing even greater value as they manage their property portfolios, while homeowners can start the new year with new rewards, thanks to the sales and letting proposition.”
For more information on the new partnership, visit www.avios.com/en-GB/collect-avios/shopping/foxtons/
ENDS
Media Enquiries:
IAG Loyalty (Avios) - press@iagloyalty.com
Foxtons – foxtons@cardewgroup.com
Notes to Editors:
*Avios will be awarded on a monthly basis for completed lettings transactions across a year, subject to requirements. The Offer is available exclusively at participating Foxtons branches located in London, Surrey and Berkshire. Collecting Avios on house sales is a limited time offer running until 31 January 2026 and is available exclusively at participating Foxtons branches located in London, Watford, Bushey, Hemel Hempstead, Surrey and Berkshire.
**Rewards cannot be combined, meaning customers can earn either for instruction or for property management services.
***based on one-way off-peak Reward Flights with British Airways
About Foxtons
Founded in 1981, Foxtons is London’s leading estate agency and largest lettings agency brand, with a portfolio of over 31,000 tenancies. The Group operates from a network of interconnected, single-brand branches in London and surrounding high growth commuter towns, offering a range of residential property services across three business segments: Lettings, Sales and Financial Services.
The Group’s strategy to accelerate growth is focused on non-cyclical and recurring revenues from Lettings and Financial Services refinance activities, supplemented by market share growth in Sales. This growth is underpinned by its key competitive advantage, the Foxtons Operating Platform, which comprises unrivalled and market leading technology and data capabilities, its brand, unique hub and spoke model and its performance-led and inclusive culture.
The business has four strategic priorities:
- Lettings organic growth: winning new property instructions, with high-quality landlord service driving revenue growth.
- Lettings acquisitive growth: acquire, integrate and service high-quality lettings portfolios.
- Sales market share growth: using the reinvigorated brand and increased productivity to continue to grow addressable market share.
- Financial Services revenue growth: improving scale and cross-sell to drive revenue growth.
To find out more, please visit www.foxtonsgroup.co.uk
About Avios
Powered by IAG Loyalty, Avios is the global loyalty currency of British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair and Loganair. It enables over 69 million members in more than 200 countries worldwide to collect and redeem rewards across a broad ecosystem of travel, retail and financial services partners. More than 20 million Avios are collected and 16 million are redeemed every hour through partnerships with thousands of leading brands including American Express, Uber, Cabify, Repsol and Royal Caribbean. From flights and hotel stays to groceries and daily commutes, Avios allows members to turn their everyday spending into meaningful rewards. For more information, visit www.avios.com.
