LeShuttle and Avios link up for new loyalty partnership

LeShuttle and IAG Loyalty have today announced a new partnership, allowing customers to collect and redeem Avios for the first time on LeShuttle journeys across the Channel.

Launching on 3 June 2025, Club LeShuttle becomes the newest travel loyalty programme to enable travellers to both collect and spend Avios, setting a new standard in loyalty for land-based travel. While Avios has steadily expanded beyond airlines in recent years - with cruise lines, hotels, car rental, and retail partners joining the ecosystem - this is the first time members will be able to redeem Avios for LeShuttle bookings. From as little as 1,000 Avios, customers can unlock discounts on their LeShuttle booking, and with ticket prices covering the whole vehicle, not just individual passengers, this provides exceptional value for families or groups travelling together.  

Club LeShuttle brings more than just Avios. Members will enjoy exclusive offers, early access to promotions, and targeted rewards tailored to frequent travellers, families, pet owners, and leisure adventurers. The programme also invites customers to help shape its evolution through feedback, making it a community-led loyalty experience.

The partnership offers travellers greater choice, with more flexible and alternative ways to explore Europe via rail and car. Club LeShuttle is designed to meet evolving travel preferences - providing a seamless way to earn rewards and unlock new adventures.

“This is a major milestone for LeShuttle and for multi-modal travel loyalty,” said Deborah Merrens, CCO of LeShuttle. “We’re proud to be IAG Loyalty’s cross-channel partner offering Avios earning and redemption options - helping our customers get even more out of their journeys, and bringing the LeShuttle experience into a new era of personalisation and reward. Being able to use Avios to save directly on your booking - especially when you’re travelling with family or friends in one car - makes this a genuinely valuable addition for our customer.”

For IAG Loyalty, the collaboration continues its expansion of Avios as a global loyalty currency. Rob McDonald, CCO at IAG Loyalty, said: “Welcoming LeShuttle as part of the Avios family is a great milestone in expanding our loyalty ecosystem further. Travellers want flexibility, and now they’ll be able to  collect and redeem Avios whether they’re flying  with one of our airline partners, or travelling in a car to Europe.”

Club LeShuttle will roll out in phases over the coming year, with future enhancements including surprise-and-delight treats, unlockable perks for frequent travellers, and dynamic rewards based on travel behaviour.

To find out more about collecting and spending Avios with LeShuttle, visit: https://www.avios.com/spend-avios/vouchers/leshuttle/partner/

To find out more or join Club LeShuttle, visit https://www.leshuttle.com/uk-en/club-leshuttle 

ENDS