Double down on loyalty

Reward the world


92% of consumers say loyalty will provide extra value for them during this cost-of-living crisis

Find out what this means for your business and much more in our latest study.

 

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We are loyalty pioneers.

It’s in our DNA.


We exist to build great customer and employee experiences, connecting with people through true one-to-one marketing at all stages of their journeys. From tech to currencies to know-how, we understand what it takes to make brands stick, no matter how local or global. 

We’ve been doing it for 30 years.

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You might know

us from Avios


The currency that can be collected with everyday spending and redeemed on travel.

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Loyalty study report cover page
UK-wide study suggests 92% of consumers are turning to loyalty programmes for everyday spending to make their money stretch during the economic downturn. Discover more in our thought leadership report.
New IndusInd Bank payment card
IndusInd Bank has partnered with Qatar Airways and British Airways to introduce a tri-branded credit card. The first of its kind in India, this new credit card will launch within the first half of 2023.
IAGL office
Reward Gateway, a global HR technology and employee engagement company, today announced its partnership with IAG Loyalty to add Avios to its selection of employee reward redemption options.
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Hear the latest news from IAG Loyalty

Your loyalty

journey starts here


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Smart solutions


Simply and seamlessly drive customer loyalty with purpose-built solutions

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Speak to an expert


Unlock your true value and enhance your loyalty offering

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Engage your employees


Motivate and incentivise your workforce with employee rewards

You're in

good company


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