92% of consumers say loyalty will provide extra value for them during this cost-of-living crisis
Find out what this means for your business and much more in our latest study.
We are loyalty pioneers.
It’s in our DNA.
We exist to build great customer and employee experiences, connecting with people through true one-to-one marketing at all stages of their journeys. From tech to currencies to know-how, we understand what it takes to make brands stick, no matter how local or global.
We’ve been doing it for 30 years.

You might know
us from Avios
The currency that can be collected with everyday spending and redeemed on travel.
Here at The Spectator, rewarding our readers is an integral aspect of our subscriber model. We’re delighted to have partnered with Avios to create an exceptional reward scheme with such a recognised brand that we know our customers value. The team are great to work with and have helped create a smooth customer experience.
IAG Loyalty is a longstanding partner of IHG Hotels & Resorts, and we’re excited about our future work together. They are collaborative, learning-oriented, and data-driven, which drives our positive performance.
Through our global strategic partnership with IAG Loyalty we are able to strengthen our customer loyalty strategy in a competitive marketplace. By offering Avis Budget added value benefits and the ability to earn and redeem Avios with us, we provide a best in class partnership proposition for our joint customers
Media
centre






Your loyalty
journey starts here
Smart solutions
Simply and seamlessly drive customer loyalty with purpose-built solutions
Engage your employees
Motivate and incentivise your workforce with employee rewards
You're in
good company
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