Double down on loyalty

Reward the world


IAG Loyalty -350bf

As technology makes rewarding loyal customers easier, how can dedicated loyalty initiatives continue to drive profitability and success?

Hear expert views from Google, IAGL and Uber on navigating the new loyalty landscape in our roundtable discussion.

We are loyalty pioneers.

It’s in our DNA.


We exist to build great customer and employee experiences, connecting with people through true one-to-one marketing at all stages of their journeys. From tech to currencies to know-how, we understand what it takes to make brands stick, no matter how local or global. 

We’ve been doing it for 30 years.

blue-Strategy
Avios-plectrum-white@4x

You might know

us from Avios


The currency that can be collected with everyday spending and redeemed on travel.

Media

centre


IAG Loyalty and Finnair have today announced the loyalty programme of theoneworldairline carrier will adopt Avios as its new loyalty currency in 2024.

Loyalty study report cover page
UK-wide study suggests 92% of consumers are turning to loyalty programmes for everyday spending to make their money stretch during the economic downturn. Discover more in our thought leadership report.
New IndusInd Bank payment card
IndusInd Bank has partnered with Qatar Airways and British Airways to introduce a tri-branded credit card. The first of its kind in India, this new credit card will launch within the first half of 2023.
campaigns

Hear the latest news from IAG Loyalty

Your loyalty

journey starts here


blue-HInts

Smart solutions


Simply and seamlessly drive customer loyalty with purpose-built solutions

blue-Self serve

Speak to an expert


Unlock your true value and enhance your loyalty offering

blue-Data

Engage your employees


Motivate and incentivise your workforce with employee rewards

You're in

good company


1200px-American_Express_logo_(2018).svg
2560px-AVIS_logo_2012.svg
barclays-logo-1
Bilt logo
bp-logo-png-transparent
1200px-CaixaBank_logo.svg
partner_chase
partner_endesa
Marriott-International-Logo
partner_nectar
repsol-logo-1
Santander_Logo

partner_aerclub
partner_baexec
partner_iberiaplus
partner_vuelingclub