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Loyalty and partnerships go hand in hand. The right partnerships can elevate your brand as well as engaging current members whilst attracting new ones. We spoke with David Black, our Head of Retail,...

In a world of choice overload, where so many brands are talking to consumers all at once, it can be a tricky task to get attention from customers – and to position yourself as valuable and different....

Customers don’t just want to buy things from a brand – rather, the vast majority say they want to form a relationship. When thinking about the customer experience, it’s important to remember that,...

As consumers are increasingly seeking ‘good times’ with greater intention, here’s how loyalty can drive value for your business whilst making your customers even happier.

Technology is changing, developing, and revolutionising the world at a super-fast pace. Humans are changing too. Here’s how you can use tech toimpactthe loyalty space, with humans at the forefront of...

To foster customer loyalty, encouraging an emotional connection to the brand is the most important place to start. 

Couple on mopeds enjoying their summer holiday
More availability, more choice and easier than ever before – the reward options with Avios are growing in all directions for members. We caught up with our Head of Pricing, Glenn Commerford, to find out what his team is doing to make our programmes as valuable as possible for our members and keep them front of mind.